The Challenge

Donor Behavior is Changing

  • Two decades ago, 80 percent of giving came from 20 percent of donors
  • By 1995, 10 percent of the donors were giving 90 percent of the contributions
  • Today, 5 percent of the donors are contributing 95 percent of the funds

The Donor Pyramid

Mega Gifts

Direct mail is ineffective
The SCA approach is uniquely effective

Major Gifts

Direct mail is less efficient
The SCA approach is highly effective

Maintenance Gifts

Direct mail is efficient

The Stephen Clouse approach reaches “hidden major donors” your current program will never uncover.

Our Clients

What They Say