George Washington’s Mount Vernon

George Washington's Mount Vernon

Project Summary

Stephen Clouse and Associates created, produced and mailed a direct response fundraising package in support of Mount Vernon’s “To Keep Him First” campaign.  This effort brought in more than $4.2 million in donations, pledges and bequests.

At least as important as the total amount raised was the large number of $1,000+ gifts the mailing brought in.  The 2005 mailings alone generated:

  • 170 gifts in the $1,000 – $4,999 range
  • 23 gifts in the $5,000 – $9,999 range
  • 4 gifts in the $10,000 – $24,999 range
  • 12 gifts in the $25,000 to $49,999 range
  • 2 gifts for $50,000
  • 1 gift for $100,000
  • 1 gift for $250,000
  • 1 gift for $1.5 million

The 2006 mailing generated 653 gifts of $500 or more, out of 796 total gifts. That’s an astounding 82% of all gifts that were at least $500.

From The Client

“Thank you for discovering a whole new crop of Mount Vernon friends who will provide an extra boost for our programs for years, if not decades, to come.”

George Washington’s Mount Vernon

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Your non-profit can experience a remarkable major gift breakthrough with Stephen Clouse & Associates.